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Why Are Printed Cartons Important for Packaging?

Do you remember the feeling when you bought your first smartphone? Taking off the outer cover, plastic seal, and feeling the sleek packaging? By touching the box for the first time, you realized the importance, quality & significance of the device. It was not a coincidence! The phone company strategized how they would pack the product to align with their branding and provide the best product innovation and consumer experience.

From the above example, packaging, especially printed packaging plays a significant role in the perceived value of a product. Imagine buying a product packed in a medium-sized carton/box with NO information about the product/material inside. Would you buy it? Naturally, you would not!

Printed packaging is an effective way to communicate the appearance, quality, and information of a product. Additionally, the print helps in creating the identity of the product. A majority of consumers want their products in printed packaging. It applies to all materials related to sales and marketing. When packaging a product, be it food, FMCG, or industrial products, brands consider various factors, and the print layout is crucial.

With the constant innovations in technology and meeting consumer expectations, Rich Group, leaders in printed carton manufacturing, offers viable solutions for brands to build their brand value and increase awareness among consumers.

To understand the importance of printing relevant information on product packaging, here are a few reasons.

  • Branding: The first and foremost, logo, tagline, and other communication printed on the carton help create brand awareness and brand identity. Besides brand-building elements, the printing of company details enhances the trust of consumers. For example, consumers are observant about packed food; hence, printed food packaging serves the purpose.

  • Physicality:

    Printed packaging leave consumers with a genuine piece; they can touch and explore. Printed material makes them curious to know more about the product. It is vital to develop an attractive and compelling design that is hard to overlook.

  • Reliability:

    Printed packaging increases the credibility of the product they are going to associate. It offers brands, a dynamic approach to promote their products.

  • Audience relevancy

    Visual marketing is an ideal tool to reach the targeted audience. For example, if a brand wants to address youngsters’ needs, bright printed material would do wonders. At the same time, a professional design would attract the attention of the senior audience. Using the right set of colors, fonts, and designs, brands can establish an identity and personality while maintaining audience relevancy.

  • Engagement & Consumer Retention

    Usually, consumers skim through the printed information for about 15-20 seconds. So, if the information meets his/her needs, goes on to read more. Information, printed on cartons, get 30-35% more attention, provided the packages have a proper and presentable design. Printed material promotes engagement and consumer retention.

 

Rich Group offers a blend of quality printed packaging solutions by using innovative technology to help brands achieve brand value, reputation, and consumer loyalty.

Is printed carton worth investing in?

Many companies commit a mistake of underestimating the importance of packaging. They concentrate all their efforts on products and overlook the packaging. But it is worth spending time and money on choosing the right product packaging as it helps your customers get firsthand experience of your brand/product. Many brands prefer printed cartons/boxes these days for packaging their product due to the benefits these boxes offer. If you are interested to invest in printed cartons then please refer to below points before getting into any decision:

  • Printed carton packaging is equally important while setting the marketing strategy. Printed material compels the audience to get curious and know more about the product. Therefore, printed carton manufacturers should make sure they create an attractive and innovative design for the carton so it could grab customer attention.
  • Even if there are thousands of products that are similar to your product in the market, you can differentiate yourself with an attractive and innovative packaging. Printed cartons with creative design will successfully attract the customers towards your product. As it is also essential that When you think about your favorite product the first thing you remember is its packing. Packing your product in a simple brown box will not create a good impression in the mind of the customer.
  • Printed cartons helps consumer associate themselves with the brand. To ensure that the customer gets that same feel for their brand Printed carton manufacturers ensure the quality is maintained. A printed carton is the first step towards brand retention as compared to other materials. Printed carton boxes add credibility to the product they are associated with.
  • With the help of the right designs in printed cartons, you can capture the attention of your target audience. If your product is aimed at ladies then you can use bright colors, if it is for kids then you can use some cartoon characters or superhero images for your printed cartons. Using the right design helps you reach out to your audience effectively.
  • Carton boxes are lightweight hence do not consume much space in the storage room. They are easy to transport and are considered excellent for transportation of fragile products. Carton boxes are the most cost-effective packaging option to store any form of material.
  • Printed boxes give you an opportunity to tell the customer about your product. For example, If you are selling a food product then you can provide a nutritional value of that product or some health tips on the box. Printed cartons effectively communicate the appearance, quality and other features of the product.

So to boost your sales with the help of packaging, approach an experienced and reputed packaging company and get an innovative and attractive package designed for your product.

5 Reasons Why There Is an Increasing Demand for Product Packaging

Can you think of a product without a package? No, right? Product packaging is an immensely popular method these days and packaging companies are coming up with different prints and innovation in the industry. How these are of help? Let us checkout.

1. Protection

One of the most important facts about packaging is that it provides protection to the products. Fragile products must be packed properly to avoid damage. Wrappers and boxes are generally used to store products and prevent breakage. Using good packaging also ensures a long life of perishable items like food and pharmaceutical products.

2. Impression

Packaging enhances the appeal of a product in front of the customers. Packaging companies manufacture colourful wrappers, boxes and catch covers to store products. Impressive designs attract more customers and hence engaging the right packaging companies in India can help you get more customers. Quality packaging also increases the reliability of the products.

3. Identification

The printing companies also manufacture labels which provide easy identification of products. Labelling makes the products user friendly as people can easily detect the products and also get proper information about price, ingredients, manufacturing and expiry dates. Proper labelling also reduces errors during transportation and sale.

4. Transportation

Packaging companies are also engaged in producing cartons. Cartons are large storage spaces which help you to move goods from one place to another. Using carton packaging you can transfer large amount of goods at a single point of time; hence ensuring quick delivery. Cartons are also the best way to store goods in limited space for a long span of time.

5. Promotion

Need innovative methods to promote the goods? Engage packaging companies to produce leaflets. Leaflets provide facts and features about the products in brief and hence this is one of the easiest and cheapest ways to let people know about your goods and services.

Premium packaging companies in India like Rich-Offset use cutting edge technology to produce customised packages, unique prints and strong boxes to provide you hassle free packaging solutions.

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