Do you remember the feeling when you bought your first smartphone? Taking off the outer cover, plastic seal, and feeling the sleek packaging? By touching the box for the first time, you realized the importance, quality & significance of the device. It was not a coincidence! The phone company strategized how they would pack the product to align with their branding and provide the best product innovation and consumer experience.
From the above example, packaging, especially printed packaging plays a significant role in the perceived value of a product. Imagine buying a product packed in a medium-sized carton/box with NO information about the product/material inside. Would you buy it? Naturally, you would not!
Printed packaging is an effective way to communicate the appearance, quality, and information of a product. Additionally, the print helps in creating the identity of the product. A majority of consumers want their products in printed packaging. It applies to all materials related to sales and marketing. When packaging a product, be it food, FMCG, or industrial products, brands consider various factors, and the print layout is crucial.
With the constant innovations in technology and meeting consumer expectations, Rich Group, leaders in printed carton manufacturing, offers viable solutions for brands to build their brand value and increase awareness among consumers.
To understand the importance of printing relevant information on product packaging, here are a few reasons.
- Branding: The first and foremost, logo, tagline, and other communication printed on the carton help create brand awareness and brand identity. Besides brand-building elements, the printing of company details enhances the trust of consumers. For example, consumers are observant about packed food; hence, printed food packaging serves the purpose.
Physicality:
Printed packaging leave consumers with a genuine piece; they can touch and explore. Printed material makes them curious to know more about the product. It is vital to develop an attractive and compelling design that is hard to overlook.
Reliability:
Printed packaging increases the credibility of the product they are going to associate. It offers brands, a dynamic approach to promote their products.
Audience relevancy
Visual marketing is an ideal tool to reach the targeted audience. For example, if a brand wants to address youngsters’ needs, bright printed material would do wonders. At the same time, a professional design would attract the attention of the senior audience. Using the right set of colors, fonts, and designs, brands can establish an identity and personality while maintaining audience relevancy.
Engagement & Consumer Retention
Usually, consumers skim through the printed information for about 15-20 seconds. So, if the information meets his/her needs, goes on to read more. Information, printed on cartons, get 30-35% more attention, provided the packages have a proper and presentable design. Printed material promotes engagement and consumer retention.
Rich Group offers a blend of quality printed packaging solutions by using innovative technology to help brands achieve brand value, reputation, and consumer loyalty.